Arturo (Guillermo Francella), a successful and gallant owner of an art gallery, and Renzo (Luis Brandoni), a talented but decadent painter, are united by an old friendship. However, they do not coincide in many of their ideals and cause endless discussions between them. The only thing that seems to keep Renzo afloat is his only student Alex (Raúl Arévalo), a young man with aspirations to be an artist. One day Arturo will be associated with Dudú (Andrea Frigerio), in order to overcome the career of his friend. But the idea they plan is more crazy and risky than they expected.