02 Intro 09 Editor's Letter 12 Fashion 14 Opinion Kwangho Shin, Editor-in- Chief of Vogue Korea 30 Lifestyle & Design 32 Opinion Suyong Joh, co-CEO of Kakao Corp. and Publisher of Magazine B 48 Stay 50 Opinion Bumsoo Kim, Senior Vice President, Shinsegae Chosun Hotel INC and F&B Creative Director 64 Navigation 74 Quotes Various aspects of change in Seoul captured by international media 78 Essays Three writers speak on Seoul's diverse charms, modern architecture, and gentrification 84 Framework Seoul's urban ecology explained by Wonsoon Park, the Mayor of Seoul 88 Connections The urban transportation policy connecting and circulating energy in Seoul 82 Figures Seoul's changing status and infrastructure seen through numbers 96 Layers The layers of time characterizing Seoul's appearance 106 Music 108 Opinion DJ Soulscape, producer 122 Dining 124 Opinion Hyejoon Kim, food content director 140 Coffee, Tea & Dessert 142 Opinion Gukmyeong We, coffee consultant 156 Navigation 166 References Books on Seoul curated by Still Books 169 Outro